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Branding



A LOGO IS NOT A BRAND AND A BRAND IS NOT A LOGO

The brand is the emotional and experiential perception of a company. A logo is a visual mark showcasing the character and essence of the brand. When combined, a well-designed logo and brand strategy help you effectively and efficiently reach your audience and communicate your message.













BRAND IDENTITY

We create exceptional & memorable branding that resonates and connects with your audience.  Our Brand Identity & Logo Design package is a unique and personal branding experience that will identify with the overall vision of your business.  Our goal is to create a final product that reflects your style, while also delivering an effective marketing tool and solid brand foundation for your business.




THE PROCESS

We start our branding process with an in-depth research phase (link to page), which involves learning about your history, your vision, your goals, and your business culture. This research phase then moves into our deliverables, which include: 


01 | MOOD BOARD

A collection of varied components, such as photographs, textures, colors, and typography, the goal of the mood board is to convey the tone and position of our creative concept.  A mood board will help bring things into focus, including your vision, identity, and business culture. This inspiration will act as a guide to keep us focused on your brand identity when creating your logo and branding collateral. 


02 | LOGO

We will be submitting 3-5 logo concepts for you to select from.  Each of these concepts will include variations, submarks and brand application.  From this you will select your preferred concept, and we include 2 rounds of revisions from this point. 


After your logo has been fine tuned, we’ll send you your design files via Google Drive.  Your logo design will be used in different situations. Be it large or small, black or white, print or the web and we will therefore be sending you a number of different file types, each intended for a different purpose.


03 | BRAND MANUAL

Maintaining quality and consistency in your brand’s content is a must. From the copy on your website to the logo on your stationary, any and all content should accurately represent your brand. With a brand style guide, you have a manual that dictates exactly how your brand should be implemented, helping ensure that your content always represents who you are.

Our brand style guide includes:

Core brand identity, which is a summation of your company’s values and mission
Verbal guidelines, which is related to how you speak about your company, describe your products, communicate with customers, etc.
Visual guidelines, which is anything a designer needs to know about designing content, such as colors, logos, fonts, imagery guidelines, illustrations, etc.


OTHER SERVICES


PACKAGE DESIGN
PRINT MATERIALS
RESEARCH + STRATEGY
WEBSITE/APP DESIGN
SPATIAL DESIGN
EXTRAS


Interested in working with us? Contact us to receive a copy of our onboarding packet that has a full list of our packages, extras and pricing.



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