CBD Package Design and Labeling Tips

CBD package design is one of the determining factors to attract customers, especially in a competitive industry like CBD. With all of their health benefits, hemp and cannabis are growing to be a billion dollars industry. And if you want a piece of that pie, starting with a good CBD package design is always the best first step. But what should you do with your CBD packaging? Here in this article, we’ll get you through all the necessary content and tricks for a better packaging design. With no further ado, let’s get right to it!

What components should your CBD package design include?

All CBD products must be approved by FDA thus federal regulation. So no matter you’re selling it as a supplement or food product, you’ll definitely need some special features on the design. Don’t know where to start yet? Here is what you need to have in your CBD package design.

1. Identity statement

You must show exactly what your product is, whether it’s a supplement, extract, oil, or anything. Don’t skip this, since it’s not only for your customer to quickly recognize what they’re picking up but also for FDA and legal.

2. Products net quantity

Just like other supplements or medical products, or even food products, the content volume must be stated clearly on the packaging. Try to include it right on your packaging to stay out of later fuss.

3. Ingredient information

This means you’ll have to list down in detail every single ingredient you have in your product, in descending order and base on the percentage of it. Stating ingredients help customers figure out if there is anything they might be allergic to or can’t consume.

4. Nutrition facts

If your CBD product is listed as edibles, then it’ll need decent nutrition facts. This should be just like any other food product, including nutritious information, calories, etc.

5. business information

This will be your business address, where the product is manufactured, social handles, web address and anything else relevant that provides the consumer with your business info should be used on the package design.

7 Tips for cannabis custom packaging design

Assuming that your product is topnotch, the next thing would be to have packaging that reflects the quality of the CBD product that you sell.  

Imprints your brand personality

Depending on the niche you’re aiming at, you’ll have a group target audience that you should develop. Doing research to determine who your target audience is, their shopping behavior, etc will help guide the creative process for your designs.

Patterns and graphics to spice things up

Your project branding could come with a custom pattern created for you and these graphic patterns could be used on your packaging to really make it "pop".

Applying different printing techniques

The sense of "touch" is also a great user experience you can provide to your customers. CBD packaging is not all about the design, there  is wide variety of cannabis label printing techniques you could apply to capture and appeal to your target audience. For instance, if your product is all-natural and sustainable, selecting inks that are plant-based would be a good choice as would using a product that is recycled, providing a nice texture to the box.

Packaging materials matter

Besides printing techniques, the right materials can help to create that wow effect we love. When working on a CBD package design, you should come to your supplier and see what they offer. We try to work with companies that use recycled, hemp based packaging and find that our clients love the quality these printers provide.

Try to stay away from "trends"

We are not huge fans of following what is trending because odds are, by the time your package design hits the market with this new trendy look, that trend will be long gone. Instead, working with a design team that can create something unique that tells your brands story will last much longer than trying to simply hop on a design trend.

Adding all necessary content

Making sure your packaging properly displays the correct and required info is a must. That information is vital to get approval from FDA, state, and federal including qualifications that can reassure your customers and keep everything in a clean, easy-to-read design. Every state has its own regulations so it is important to understand what is required before you hand off info to your design team. If you choose to work with a design team that specializes in cannabis design, this will give you a leg up on your competition since they are familiar with most regulations required.

Keep your CBD package design professional

Let’s be real, no one wants to have their hands on products that scream “unprofessional”. Not only does it downgrade your brand status, but also customers trust. The cleaner and more professional your package design is, the better the impression. Many companies have set the bar really high, making it hard to compete. Stay error-free, check your typos and any tiny faults or misleading information. Those will keep you far from being professional. And don’t forget that your customers will see it all. Be authentic, be meticulous with your graphic and information, and you’ll be thankful for it later. If you choose to work with a team that knows the cannabis industry, this will help you tremendously down the road since that team is familiar with the process, thus saving you headache and money in the long run!

Those are everything you should know when you first start with CBD package design. Those 7 tips shall be the core information to build your brand and design around to conquer customers’ love. If you’re eager to learn more about useful hacks with CBD branding, you know you can count on us.

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